Hello, and welcome to the REVERSE CONFETTI blog!  This day has been a long time coming and I am filled with both excitement and pride as I write this. I’d first like to share a little bit about me, Jen del Muro, and how Reverse Confetti came to be…

I can’t pinpoint an exact time that I became a paper crafter (and fanatic), but I am pretty sure that it was sometime during my toddler years.   As a child, I loved coloring, creating and embellishing.   The love of all things paper followed me through every stage of my life. I tried to get into scrapbooking, but after making one I realized that I was a little more “instant gratification” than that.  Of course, those were the days before being able to scrap within the confines of pocket pages.

And then there was the day that I was introduced to stamping.

It was Halloween of 2004 and one of the little boys trick-or-treating in our neighborhood was also giving out treats as he was collecting them in his plastic jack-o-lantern.  He handed me one of his very cute, stamped acetate bags filled with caramels and a darling coordinating bag topper — I was hooked right then and there.  I asked him who made it and he quietly said, “My mommy.”  He was out with Daddy that night, but I soon learned they lived just a few houses down and that his mommy actually sold all the stuff to make cute projects like the one in my hand.  A few days later I walked down to their house and was formally introduced to the world of stamping.  My husband, Tony, would later jokingly refer to our neighbor as “my dealer.”

Fast forward through years of catalog purchases and design work for many wonderful companies to one day last year when I was sitting in my studio and had the idea of starting a paper company.  Yes, you read that correctly…a PAPER company.  After a little bit of research and a whole lot of soul searching I realized that stamps were closer to my heart and a better choice for a business.  So, I did something that I swore I would never do… I started a stamp company!  I had, however, already thought of the name REVERSE CONFETTI and decided to keep it as I moved forward with business plans.

Those business plans included working with Tony to create a company that offers high quality, on trend photopolymer stamps and has top notch customer service.  Together, and sometimes with some outside help, we spent countless hours talking logistics, building the website and crunching numbers.  He’s the analytical one.  I’m the creative one.  As you can probably imagine, we did not see eye to eye on some things.  (Good thing we know how to meet in the middle).

One evening, he was sitting on the couch with his laptop and creating a multi-page Excel file that came complete with color coordinated pie charts and various other graphs.  As he walked me through each page… and it’s coordinating charts my eyes slowing glazed over as I nodded and “Mmm-Hmm’ed” to each point. Then he turns to me and asks, “What do you think my title should be?”  I chuckled, looked him straight in the eye and said, “Chief Party Pooper.” So far it has stuck!


Truth be told, he is my biggest cheerleader and has been since that day I discovered stamping.  He would tell me my projects were lovely when really it looked like the cat made it.  He helped me shop for storage as my ability to procure stamps, paper and embellishments was perfected.  He helped me shop for even more as I outgrew of the storage we had bought just a few months prior.  He even came home one day and told me about conversation he had with a friend.  Tony and his friend talked about various investments and Tony told him that, if given the chance, he would invest in my creativity (this was long after those projects that looked like the cat made them).  I am thankful for this.  So very thankful.

Don’t tell him yet, but I think we’re going to need more storage!

And now, here we are today…Day 1

Day 1 on the Reverse Confetti blog.

Day 1 on this crazy adventure that I now call life.

As exciting as Day 1 is for me, it’s what’s ahead that I am looking forward to most.

So, what can you expect from Reverse Confetti in the days leading up to May 8th?

May 2nd, 3rd and 4th –  CONFETTI CREW Design Team Member introductions.  These ladies are FAB-U-LOUS!

 May 5th, 6th and 7th  – The CONFETTI CREW will be bringing you SNEAK PEEKS of the 4 new stamp sets!

 May 8th – Product goes live in the store at 12am EST and we are celebrating with a NEW RELEASE BLOG HOP!


As for beyond May 8th, stay tuned here and on our Facebook Page for all the latest projects, tips and tricks, as well as Sketch For You to Try (SFYTT) and customer blog hop information (coming in June).

You can link to our Facebook page by clicking HERE or on the icon on the bottom right of this page.

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See you tomorrow for the first of our CONFETTI CREW Design Team and Illustrator introductions.